Pictured at the Fashion Festival with my gorgeous mum Mary and the lovely Laura Webb!
In the next installment of Autumn/Winter fashion fever, Danish fashion company Bestseller has introduced its brand new collections to the Irish market. And in a rather unique getup, the collections were featured as part of an exciting fashion festival held at Bestseller Headquarters in Ballymount, Dublin.
Bestseller is the parent brand for Vera Moda, Only, Noisy May, Object collectors Item, Vila Clothes, Y.A.S and Jack & Jones, as well as accessories brand Pieces, to name just a few.
Last week, the brand pulled out all the stops to launch their AW14 collection with the help of delicious canapés, cocktails and music, and featured their collections like a trip to the high street. Each clothing brand had its own room to wander through the collections, while a catwalk was set up for the highlight of the night; the Bestseller Fashion Show.
Top Irish models strutted along the catwalk and the event was MC’d by Glenda Gilson and Mike Sheridan. And since it wouldn’t be a festival in Ireland without the all-important tuuunes, the fashion posse were also treated to a post-show performance by Featuring X (an all-girl Indie quintet), Travis Oaks and, as a surprise guest, The Riptide Movement.
So here’s just a taster of what we expect from next season’s Bestseller collections:
My favourite city is the inspiration behind the autumn collection for Vila this year, with a ‘stroll down Paris’ boulevards and avenues’ summing up next season’s look for the store. It’s all about the girl who is the heart and soul of fashionable Paris, but can throw together a look faster than you can say ‘bonjour’.
Vila will be featuring feminine pinks, floral prints and delicate touches of lace, along with city vibes of fitted skinny jeans and bold textures.
Jacqueline de Yong
If you’re unfamiliar with the name, then you’re not on your own but it won’t be for long. Jacqueline de Yong is a newly founded sub-brand of ONLY which was introduced only last year. It’s available to buy in ONLY stores and offers a fresh new take on the essential wardrobe for the price-conscious fashionista!
This autumn, it’s more grunge meets chic, but without a hefty price tag. We can expect typography tees and jumpers, along with a collection of bold and colourful prints and laid back denim.
Probably one of my favourite stores at the moment, Y.A.S is the ultimate in understated coolness. The collections for this brand feature mostly around dresses, leather items and great tailoring and are always presented in a really fashion-forward way. The look book for pre-Spring ’15 features page after page of outfits I would love to keep in my wardrobe – classic leather jackets, soft tailored blazers and cropped trousers, utility skirts and feminine shirts. The type of purchases that are often considered key investment pieces!